Labour won a district council seat in Kent on Thursday in a ward we hadn’t stood in for over 20 years – with 58% of the vote. We shouldn’t lose its significance in the shadow of Bradford West.
If ever an election result showed the value of standing in every seat, this was it. Crockenhill and Well Hill comprises a village and a hamlet of around 750 houses, and shows it is not just the towns in the south that have the potential to vote Labour.
Whilst it is only a mile or so from the town of Swanley, it is by any definition a rural ward.
The result was:
Labour 304
Conservative 177
UKIP 40
Of course, choice of candidate in a village election is paramount, and ours couldn’t have been better. Jenny Dibsdall’s late husband had been the ward councillor for the Lib Dems and then as an Independent for nearly 25 years, and she was extremely highly regarded in the village, having been a parent governor at the primary school and being involved in the church and the walking group.
There is no doubt a high proportion of our vote was an individual vote for Jenny or for the Dibsdall name due to the high regard her husband was held in. There were indeed Tories gritting their teeth as they felt they had to vote Labour for the first time, because they wanted her as their councillor.
But the individual candidate will always be key, to one degree or another, in small village wards – longstanding residents will always do better than newcomers simply relying on the party banner.
Our candidate wasn’t just local, but enthusiastic, holding a ‘Meet the Candidate’ session for residents in the village hall, and canvassing regularly.
The main village is compact and easy to canvass and leaflet; people talk to each other and were motivated to come out and vote, both those who knew our candidate and those who were delighted to have a Labour candidate at last. We are privileged in having our own printing press – used widely for newsletters in the constituency, our regular Swanley Sentinels reaching issue 180 or more – so we produced high quality colour publicity, as locally targeted as we wished.
And let’s be honest, the Tory voters weren’t exactly highly motivated after the national news of the past week.
It wasn’t just winning the seat. We picked up at least one new member – with plenty of potential recruits to follow up - and three new deliverers for our ‘Sentinel’ community newsletter, which we will make a regular publication for our councillor’s reports.
Would we have won with a different candidate? With an outsider no; with a different villager quite possibly. The point is that we made the positive effort to go out and recruit her to stand. And now we’re here, we’re staying. This is a Labour village from now on.
Labour should be the natural party of the majority of rural voters. In the past, it hasn’t just been mining areas but rural villages in Kent and East Anglia that were Labour-held. Most of the tied farm cottages may have gone along with many agricultural labourers, as have most of the unionised railway crossing and station workers (and indeed some of the railways!) but it isn’t all retired millionaires and masters of the hunt. Often, unemployment is higher than urban areas, public transport is less frequent or, increasingly, non-existent, affordable housing is much harder to come by and village shops and pubs are closing at an alarming rate. The coalition cuts are hurting out here – and the Lib Dems are losing activists week on week. Virtually every village has pockets of current or former council housing; new developments in commuting distance are often filled by Londoners who can’t afford to buy in the capital, and are used to voting Labour. Much of the new build – where it is happening – is for housing associations.
There is indeed still a working class out there amongst the turnips!
In Sevenoaks constituency we have worked hard to try to stand candidates in every ward, a battle we first had to win inside our own party before we could even appeal for people to stand. In fact, the party failed to get a candidate at the other end of the district on the same day and it was left to UKIP to challenge the Tories. We will be using the new Local Campaign Forums to ensure this doesn’t happen in future.
What do we need to do to win in these villages? It’s not rocket science, but it is about localising everything and not being precious about having party branding standing out big on all publicity:
• Start with regular community newsletters on local issues all year round, village or community rather than ward-based. If you’ve few activists and little money for printing, start small but keep them regular. Without them, you won’t get the new active members
• Involve supporters, not just members, in writing for and delivering newsletters
• Think of people who work in villages who will be unionised – such as postmen and women, health workers – and get contacts through their unions
• Hold social events for all – we hold regular music evenings in the Darent Valley villages, with a Peasants Revolt event in a reconstructed medieval barn in June
• Comment on village websites and facebook pages, using our own to promote village events and gather contact details. Our facebook page for the villages is ‘darentvalley labour’. Campaigning for faster broadband is a winner!
• Where we haven't got members to stand in elections, make a positive effort to recruit community activists to stand
• Parish councillors are still important to issues such as the planning process – we should do more to encourage members and supporters to stand. The party nationally and regionally needs to recognise the value of town and parish councillors and give them more support.
• Ensuring a candidate in every election. It’s the old agent’s frustrated adage – people can’t vote Labour if there isn’t a candidate. Use key villagers, like publicans and parish councillors, to endorse them.
• In rural areas, it’s even more essential to get supporters onto postal votes.
We are under no illusions about the task ahead – we were slaughtered in this part of Kent at the last County Council elections (coming behind the English Democrats in every seat) and lost every MP in the county at the General Election. Of course our key target parliamentary seats must remain our priority, but a lot of our members in the south live a long way from one – and it shouldn’t mean we neglect campaigning in our rural areas – there should be no no-go areas for Labour in the south.
The day after the election, Harriet Harman referred to our victory on the Today programme, to counter the negative coverage from Bradford West. Let’s keep our rural campaigns and candidates in the spotlight.
Kevin Flack
Chair, Sevenoaks Constituency Labour Party
If ever an election result showed the value of standing in every seat, this was it. Crockenhill and Well Hill comprises a village and a hamlet of around 750 houses, and shows it is not just the towns in the south that have the potential to vote Labour.
Whilst it is only a mile or so from the town of Swanley, it is by any definition a rural ward.
The result was:
Labour 304
Conservative 177
UKIP 40
Of course, choice of candidate in a village election is paramount, and ours couldn’t have been better. Jenny Dibsdall’s late husband had been the ward councillor for the Lib Dems and then as an Independent for nearly 25 years, and she was extremely highly regarded in the village, having been a parent governor at the primary school and being involved in the church and the walking group.
There is no doubt a high proportion of our vote was an individual vote for Jenny or for the Dibsdall name due to the high regard her husband was held in. There were indeed Tories gritting their teeth as they felt they had to vote Labour for the first time, because they wanted her as their councillor.
But the individual candidate will always be key, to one degree or another, in small village wards – longstanding residents will always do better than newcomers simply relying on the party banner.
Our candidate wasn’t just local, but enthusiastic, holding a ‘Meet the Candidate’ session for residents in the village hall, and canvassing regularly.
The main village is compact and easy to canvass and leaflet; people talk to each other and were motivated to come out and vote, both those who knew our candidate and those who were delighted to have a Labour candidate at last. We are privileged in having our own printing press – used widely for newsletters in the constituency, our regular Swanley Sentinels reaching issue 180 or more – so we produced high quality colour publicity, as locally targeted as we wished.
And let’s be honest, the Tory voters weren’t exactly highly motivated after the national news of the past week.
It wasn’t just winning the seat. We picked up at least one new member – with plenty of potential recruits to follow up - and three new deliverers for our ‘Sentinel’ community newsletter, which we will make a regular publication for our councillor’s reports.
Would we have won with a different candidate? With an outsider no; with a different villager quite possibly. The point is that we made the positive effort to go out and recruit her to stand. And now we’re here, we’re staying. This is a Labour village from now on.
Labour should be the natural party of the majority of rural voters. In the past, it hasn’t just been mining areas but rural villages in Kent and East Anglia that were Labour-held. Most of the tied farm cottages may have gone along with many agricultural labourers, as have most of the unionised railway crossing and station workers (and indeed some of the railways!) but it isn’t all retired millionaires and masters of the hunt. Often, unemployment is higher than urban areas, public transport is less frequent or, increasingly, non-existent, affordable housing is much harder to come by and village shops and pubs are closing at an alarming rate. The coalition cuts are hurting out here – and the Lib Dems are losing activists week on week. Virtually every village has pockets of current or former council housing; new developments in commuting distance are often filled by Londoners who can’t afford to buy in the capital, and are used to voting Labour. Much of the new build – where it is happening – is for housing associations.
There is indeed still a working class out there amongst the turnips!
In Sevenoaks constituency we have worked hard to try to stand candidates in every ward, a battle we first had to win inside our own party before we could even appeal for people to stand. In fact, the party failed to get a candidate at the other end of the district on the same day and it was left to UKIP to challenge the Tories. We will be using the new Local Campaign Forums to ensure this doesn’t happen in future.
What do we need to do to win in these villages? It’s not rocket science, but it is about localising everything and not being precious about having party branding standing out big on all publicity:
• Start with regular community newsletters on local issues all year round, village or community rather than ward-based. If you’ve few activists and little money for printing, start small but keep them regular. Without them, you won’t get the new active members
• Involve supporters, not just members, in writing for and delivering newsletters
• Think of people who work in villages who will be unionised – such as postmen and women, health workers – and get contacts through their unions
• Hold social events for all – we hold regular music evenings in the Darent Valley villages, with a Peasants Revolt event in a reconstructed medieval barn in June
• Comment on village websites and facebook pages, using our own to promote village events and gather contact details. Our facebook page for the villages is ‘darentvalley labour’. Campaigning for faster broadband is a winner!
• Where we haven't got members to stand in elections, make a positive effort to recruit community activists to stand
• Parish councillors are still important to issues such as the planning process – we should do more to encourage members and supporters to stand. The party nationally and regionally needs to recognise the value of town and parish councillors and give them more support.
• Ensuring a candidate in every election. It’s the old agent’s frustrated adage – people can’t vote Labour if there isn’t a candidate. Use key villagers, like publicans and parish councillors, to endorse them.
• In rural areas, it’s even more essential to get supporters onto postal votes.
We are under no illusions about the task ahead – we were slaughtered in this part of Kent at the last County Council elections (coming behind the English Democrats in every seat) and lost every MP in the county at the General Election. Of course our key target parliamentary seats must remain our priority, but a lot of our members in the south live a long way from one – and it shouldn’t mean we neglect campaigning in our rural areas – there should be no no-go areas for Labour in the south.
The day after the election, Harriet Harman referred to our victory on the Today programme, to counter the negative coverage from Bradford West. Let’s keep our rural campaigns and candidates in the spotlight.
Kevin Flack
Chair, Sevenoaks Constituency Labour Party

