Correction: Lewis Baston will be speaking at an event in parliament next Monday. Details
here.
Ahead of next Monday's meeting in the House of Commons, Lewis Baston writes about Labour's challenge to win again in the east of EnglandIf there is anything worse than Southern Discomfort, Bob Blizzard – the hard-working and decent MP for Waveney who lost his seat narrowly in 2010 – and I felt, it was Eastern Misery. Writing our report How the East was Lost – and how to win again involved an unflinching look at some uncomfortable truths.
The East of England is Labour’s disaster area even within the barren territory of the south of England. In the South East Labour has at least managed a small swing of 1.5 per cent in its favour since 1992 and – from a lamentable base – doubled its number of seats (Southampton Test and Slough joining the 1992 seats of Southampton Itchen and Oxford East). In the South West we were still slightly ahead of where we stood in 1992 (a 0.4 per cent swing) and held even on seats (compared to 1992, gaining Exeter and losing Kingswood).
In Eastern England by contrast we suffered a 0.7 per cent swing against us compared to 1992, losing all four seats we won then (Cambridge, Ipswich, Norwich South, Thurrock) although picking up the two seats in Luton. For the first time since the 1920s, Labour has lost the mantle of being the largest non-Conservative party among the East’s MPs. For the first time since 1938, Labour is without a single MP in the East Anglia part of the region.
The temptation to be fatalistic about Labour’s prospects in the East - writing it off as a perennially Tory region, or thinking of it as a ‘nice to have’ sideshow from the battle to win the next election – must be fiercely resisted. The East has not always been as Conservative as it is now, and the evidence of 1997 when (after London) it produced the second-highest swing to Labour of any region, should show that when we get the politics right voters in the East are prepared to trust Labour. We cannot afford for the region to become our equivalent of the Tory wilderness in Scotland, particularly as its population growth means that it will send an increasing proportion of MPs to the House of Commons; since 1974 its delegation has increased from 45 seats to 58.
Even more importantly, it may surprise many people – it certainly surprised me when I worked it out – to learn that the East of England has more of the marginal seats Labour needs to gain a working majority in 2015 than any other region bar the North West. The East is therefore a crucial battleground and deserves some serious thought and some serious political campaigning from Labour.
To understand the politics of the Eastern region, one has to realise that it is not a cohesive ‘region’ at all. Some regions, such as Yorkshire & The Humber and the North East, have a sense of identity of their own, and others have a distinct regional capital (West Midlands and more arguably North West and East Midlands). The southern regions, including East, lack these features and Labour’s culture has to adjust to this fact. It is no use talking in terms of ‘unemployment in the Eastern region rose x per cent’ - that is Whitehall jargon. Eastern is really three sub-regions. One is East Anglia, based on Norfolk, Suffolk, northern Essex and eastern Cambridgeshire. One is south Essex, and the other is the northern Home Counties (Bedfordshire, Hertfordshire and western Cambridgeshire). There is relatively little that Watford, Southend and Great Yarmouth have in common. To regain our credibility we need to be authentic, local and talking about relevant things in each of the three areas. For instance, housing is a key issue close in to London and in the New Towns, while inadequate transport infrastructure (in normal language, roads and railways) is a problem in East Anglia.
The Eastern region as a whole has lacked the usual well-springs of Labour support, be they traditional industry, large cities (there are no cities with more than two constituencies, and only three of those – Norwich, Luton and Southend), ethnic diversity or the liberal professions. In terms of political profile and policy mix, it seems to fall between New Labour, traditional Labour and any other identity the party has developed (the New Labour tide ebbed faster in the East than elsewhere after 1997). East Anglia in particular has a strong rural element to its identity and in a political environment where the Conservatives have taken ownership of the ‘countryside’ this is difficult for us not just in rural seats but in East Anglian towns.
There is a common-sense understanding of ‘fairness’ which many swing voters in the East seem to have, with which Labour seemed to lose touch the longer we were in government. When we do try to address it, we tend to talk in jargon or well-worn soundbites about ‘hard working families who play by the rules’. ‘Fairness’ involves the state giving something back, in terms of services, benefits and opportunities, to ordinary people who pay in to the system. There is a keen sense that the selfish abuse of systems that should work for the common good – be they benefits, MP expenses, criminal justice, the immigration system, or banking - is wrong, and that Labour were too tolerant of it. People know that we have caring values, but they want to be reassured that those values don’t mean that Labour are pushovers for anyone with a semi-plausible case for a hand-out.
In the East Labour needs to regain ‘tough-minded’ electors who switched directly to the Tories – there are simply not enough disaffected Lib Dems out there to gain the seats we need. In four of our key targets in the region, an overall majority of the vote was cast for the Conservatives or to their right. There seem to be fewer cultural barriers in the East to voting Tory than exist in stronger Labour regions in the north and Scotland, fewer people who feel, as one of our interviewees put it to Bob and me, that ‘the worst Labour government is better than the best Tory government’.
Labour in the East needs not so much an overhaul as a reinvention. We need to refresh our organisation and make it welcoming and relevant to new members. Most people join a political party because they want to talk about politics and meet like-minded new friends, and accomplish something. They are understandably baffled and put off when a party meeting revolves around obscure procedural navel-gazing. New members have been flooding in since the election, but they will flood out again unless the party changes. We need to re-establish our presence in local councils – there are only nine councils in the entire region where we have more than 10 councillors, and 16 where we are completely shut out. We need to penetrate more into the region – east of the A1 we have no MPs and only one council (Stevenage). We need a policy direction that appeals to electors in the East. We also need to have candidates in place, and spokespeople for Labour in the sub-regions where we don’t have any MPs – East Anglia and south Essex.
It may be a bit early to think about, but Labour should set about nailing down safe seats in the different parts of the Eastern region. One of our problems has been a lack of a secure base – there has been no seat in the region we have not lost at some point in the past 20 years. Safe seats allow MPs to build senior political careers, and having MPs from a region in prominent positions means that people do not feel the party is alien to their area (as with the Tories in government in Scotland and Wales). Past Labour leaders have represented seats in Yorkshire, Scotland, the North East, Scotland, Wales, Wales, Wales, the th West, Yorkshire… one has to go back to Attlee before even a London MP has led the Labour Party. It should be thinkable that a Labour Prime Minister should represent a seat in the East or South.
Lewis Baston is a political analyst and writer. He blogs at http://www.lewisbaston.co.uk/ You can download his report co-written with former Waveney MP, Bob Blizzard here.